Nowadays, it has become equally important for celebrities such as movie stars, sportsperson, singers, dancers etc. to maintain their online reputation.
If any negative news is found about any celebrity, the chances are even more higher that the word spread like fire in the forest. It is spread through the Internet, mobile devices, you-tube, social media everywhere. It is becoming difficult for them to manage their online reputation along with their busy schedule and other work priorities. There are also chances that wrong rumors are being spread out about a particular celebrity, in order to defame him.
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1) More engagement with fans and promoting relevant news and information about upcoming events or movies.
2) Helping them choose the correct social media platform for brand development.