Internet marketing is growing exponentially and that’s why all online businesses are going towards best digital marketing companies in India for getting all the services related to internet marketing. In this article, we will talk about what are the services which are included in internet marketing, what are PPC advertisements, what are the different type of PPC advertisements, which is the Best search engine marketing company and how they become the Best PPC service provider?
Lets first start with knowing about PPC ads, PPC(pay per click) as the name suggest the organization has to pay for every click on their ad shown. We will understand it with the help of an example but before that, I just want to share an information that in India, the total business of digital marketing is about 17 thousand crores and 75% of this money goes to Google, so just imagine the scope of this market and why it is important. Now let us understand PPC advertisement with the help of an example-
Suppose a firm is paying Google for PPC advertisement so how this all takes place. Google AdWords is a tool by Google which helps firms in doing so. Suppose Google shows 100 ads of a product on different websites, they are charging Rs 30 for each PPC so will the company have to pay Rs 3000 to Google, the answer is no. The company will only pay money for the ads which are clicked by users. Like if 20 out of 100 ads are clicked then the firm will pay Rs 600 to Google. This is how PPC advertisement works. PPC advertisements give quick results on why firms always want to hire best PPC service provider for their firm to gain more and more profit.
Let us now try to know what are some different type of PPC ads and how the best PPC service providers use them for the benefit of their clients.
1. Google Adwords– Google Adwords is the online advertising system which is developed by Google which helps you in advertising your product or services in the Google search engine and its associated sites.Google Adwords may include shopping ads, product listing, and display remarketing and google search networks. So Google Adwords is one of the most important online advertising systems by Google which is used by the best digital marketing companies in India to give the best result to their clients.
2. Bing/Yahoo ads– Google is may be the best search engine right now but there are still users who use other search engines like Yahoo and Bing. Bing ad is an ad service which provides pay-per-click advertising on bing and yahoo search engines. Bing and Yahoo is an economical marketing platform for performing online advertising. Best search engine marketing companies know the importance of this so they also target other search engines with their PPC ads.
3. Facebook ads– When anyone asks us anything about social media the first brand which comes in our mind is Facebook. Facebook has a large userbase and it is one of the favorite places for PPC service providers for placing their PPC ads. We can say Facebook is a passion of social media and we can find almost everything on facebook these days. Facebook marketing is the most effective way to get close to your customers.
4. Product listing ads- Product listing ads are an important part of the overall online shopping experience. Product Listing Ads use product data submitted by the seller via Google merchant center to determine pertinence and where it arrived in a Google search. This can increase the popularity of your product and can bring more traffic to your product page. So if you are in E-commerce business this can be very helpful for your business.
5. Affiliate Marketing- Affiliate Marketing is the similar type of performance marketing strategy that is based on sales. You have to affiliates who link to your page. If a visitor buys your product through that particular link, you give the affiliate a certain percentage of that sale. The biggest advantage of affiliate marketing is that it has the minimum risk as you only pay for work. Some time these affiliates also work as an influencer for your product gives more benefits to search engine marketing company.
6. Youtube ads– It is a fact that one picture speaks for a hundred words and one video speaks for a hundred pictures. So we can relate that one video can explain things of one lac words. When we are talking about a video the biggest name which comes to our mind is Youtube. That’s why it is the favorite place for the Best PPC Service providers to show their video ads theirs. There two type of youtube ads skippable and non-skippable ads. One which can be skipped after five seconds and one which plays for 30 seconds and it cant be skipped.
7. Display advertisement– Display advertising is one of the fastest growing forms of ads and continually make huge steps for effectiveness in each year. Display advertising is a type of online advertising on websites that include different formats like, text-based ads, banner ads, and ads through images, audios, and videos. Best digital marketing company know the importance of display advertisements and they provide the best service to their clients.
These are some Benefits of PPC advertisement for your business-
So these are the type of PPC ads used by best search engine marketing companies like SEO expert Jaipur to provide the world class service to their clients. They have the expertise people who are best in doing PPC ads and providing more profit to their clients. SEO expert Jaipur is one of the best digital marketing company in India and they provide many other services like search engine optimization, search engine marketing, reputation management, content marketing and many more. For more details about their services, you can call them anytime or you can also visit their website.